KeepTalking uses this when it messages providers for you — so it never invents facts like "home" vs "office" or a car model. Saved once, used in every chat. You can still add task-specific notes per campaign.
When someone KeepTalking called shows interest in your request — say they ask for the details on WhatsApp — you get pinged here the moment it happens. Verify once, works for every campaign.